Social shift: rise of coaches

The Rise of Coaches and Digital Nomads: A Holistic Take on a 21st Century Phenomenon

In today's digital age, it feels like everyone is becoming a coach, a consultant, or a digital nomad. This shift is often questioned, criticized, or even laughed at—but from my perspective as a holistic health coach, it's part of a much deeper transformation we’re experiencing as a society.

We’re no longer satisfied with the traditional model of success: clocking in, working 40+ hours a week, chasing job titles, and waiting for retirement to finally live freely. Instead, many people are craving purpose, balance, and autonomy. They're waking up to the realization that life is meant to be lived with more alignment—mentally, emotionally, physically, and spiritually.

The rise of social media and digital platforms has made it possible for people to monetize their passions, share their stories, and serve others in meaningful ways. And yes, some of it can feel superficial. There’s a growing market of people selling lifestyles they may not truly live or offering coaching services without proper training or lived experience.

But I believe we shouldn’t let the few who misuse this opportunity discredit the many who are genuinely seeking to support others, heal themselves, and build a life that feels whole.

My Own Journey

What many don’t see is the inner and outer work that goes into becoming a holistic health coach. My path hasn’t been as simple as posting a few inspirational quotes online and calling myself a coach. In fact, the process of getting to where I am now has been layered with uncertainty, deep self-reflection, and a lot of trial and error.

One of the most challenging parts has been finding the right education—courses, certifications, and programs that not only offer legitimate value, but also align with my philosophy and integrity. The wellness space is saturated with offerings, and it took time, discernment, and investment (both time and financial) to choose what felt truly right for me.

Even after completing my certifications, I went through the often-overlooked stage of integration—processing all the new knowledge, experimenting with tools, and learning how to embody what I teach. There were moments when I wondered, “Do I know enough?” or “Who am I to guide others?” Imposter syndrome was very real.

But over time, through continued learning, lived experience, and showing up consistently, I’ve begun to trust in my voice, my journey, and my capacity to support others in theirs.

A Movement Rooted in Intention

From a holistic standpoint, this movement reflects an important truth: people are looking for more freedom, connection, and well-being. They want to feel empowered. They want to create rather than comply. And often, becoming a coach or a digital nomad isn’t just about leaving a 9–5 job— it’s about choosing a path that honors the whole person.

Still, I believe it’s essential to approach this path with humility, intention, and responsibility. Coaching is not about having all the answers—it's about creating space, asking the right questions, and walking beside someone as they reconnect with their own wisdom.

So if you’re on this path too, or even just curious, know that it’s okay to take your time, to doubt yourself, and to grow slowly. The journey of becoming is sacred. And it’s not just about helping others heal, it’s about healing yourself along the way.

If this post resonated with you, take a few moments to journal or reflect on the following questions:

• What does “freedom” mean to me—and am I currently living in alignment with that definition?

• Have I ever felt called to guide or support others? If so, what fears or doubts have held me back?

• In a world full of noise and options, how can I stay connected to what truly feels right for me?

• Am I pursuing a path because it’s aligned with my values, or because it looks good from the outside?

• Where in my life am I still seeking permission to fully show up as myself?

Your journey doesn't have to look like anyone else’s. Whether you’re walking the path of a coach, creative, healer, or simply someone longing for more intentional living, trust that your timing, your process, and your voice matter.